Competitor tracking credits
Which competitor-tracking actions cost credits, and which are free.
The only things charged in competitor tracking are calls to the external ad library and AI analyses. Browsing the screen, filtering, saving an ad or reading saved ads costs nothing.
Cost per action
| Action | Cost | What it does |
|---|---|---|
| Advertiser search | 1 credit | Searches the ad library for a brand page. Free if the same search is repeated within 6 hours |
| Adding a rival | Free | Picking a page from the search results |
| Rival suggestions (AI) | 2 credits | Proposes rival candidates for your brand; pulls no ads |
| Daily refresh | 1 credit per 2 tracked rivals | Adds new ads and marks stopped ones; every three days it re-checks every ad from scratch |
| Sync now | 1 credit per rival | Runs a full round that re-checks every ad, without waiting for the daily one |
| Load more ads | 1 credit | Pulls 50 more ads going further back |
| Analyse an ad with AI | 1 credit per ad | Hook, format, emotion and adaptation for a single ad. The result is stored, so the same ad is never charged twice |
How the tracking fee is calculated
The fee depends on how many rivals you track: every two rivals cost 1 credit per day. How many ads a rival runs does not change it.
| Rivals tracked | Daily | Monthly |
|---|---|---|
| 1 – 2 | 1 credit | 30 credits |
| 3 – 4 | 2 credits | 60 credits |
| 5 – 6 | 3 credits | 90 credits |
The daily round looks at each rival's newest ads, so new launches and recent stops show up the same day. A full round every three days re-checks every ad we hold, so a stopped older ad is marked at the latest on that round. To look right away, Sync now runs a full round without waiting.
When you are not charged
- A fruitless round. If the sync returns no ads, the credits are refunded.
- A failed round. If the external service errors, the credits are refunded and the round is retried a few hours later.
- A cached search. The same query within 6 hours is free.
- Tracking switched off. A rival with tracking off is skipped by the daily round and costs nothing.
- Insufficient balance. The daily round skips that rival; you never go negative.
Keeping the cost down
- Switch off rivals you are not following. No need to delete them; the ads you have collected stay.
- The fee steps up every second rival. Three rivals and four rivals both cost 2 credits a day. Your daily fee is shown on the rivals screen.
- Analyse selectively. You do not have to analyse every ad; the longest-running ones usually teach you the most.