Autopilot and Inbox
Automatic management that watches and improves your live ads.
Autopilot keeps watching your live ads and decides what needs to happen:
- Increase the budget of ads that are doing well
- Pause ads that are underperforming or wearing out
- Replace tired ads with new creatives
Who applies these decisions? You choose
| Level | What happens |
|---|---|
| Suggest only | Every decision comes to you for approval |
| Semi-automatic | You approve the first launch, Autopilot handles the rest |
| Fully automatic | Applies decisions without waiting, within the limits you set |
You set the limits (daily budget cap, maximum increase and so on) and Autopilot can't go beyond them. You can change the level at any time.
Inbox
What Autopilot has done, decisions waiting for your approval and account alerts all land here. Each decision shows why it was suggested; approve or reject it.
Autonomous ad bots
Pick a single creative and say "you manage this one". The bot tests and improves that ad's copy and audience on its own. It never touches the image or video. The first launch needs your approval. Bots always work within the budget limits Autopilot sets.
Turning on automatic modes means you accept responsibility for the changes made and the ad spend they cause. See Autonomous Action Consent.