Meta Pixel setup
Adding the pixel to your site, platform-by-platform steps, and verifying it works.
The pixel is a small piece of code that reports visitor activity on your site to Meta. Adropic's sales and lead campaigns optimize against that data. Without a pixel the product still works; campaigns publish with a traffic objective instead of a conversion one.
1. Pick or create a pixel
Open Settings → Integrations → Meta Pixel.
- If your ad account already has a pixel, select it from the list.
- If it does not, click Create a pixel and Adropic creates one on the account.
The card then shows the pixel ID and the installation code.
2. Add it to your site
How you install it depends on how the site was built. On most platforms you do not paste code at all — they only ask for a pixel ID.
Platforms that ask for a pixel ID
| Platform | Where |
|---|---|
| Shopify | Settings → Customer events → Add custom pixel |
| WooCommerce | Facebook for WooCommerce plugin → Settings |
| Wix | Marketing Integrations → Facebook Pixel |
| Squarespace | Settings → Marketing → Facebook Pixel |
| Webflow | Project settings → Integrations → Facebook Pixel |
Paste only the Pixel ID shown in the panel.
A site you built yourself
Click Copy code in the panel and put the code inside the <head> tag of
every page. With Next.js, React or a similar setup, adding it once to the root
layout is enough.
Google Tag Manager
Create a new tag, choose Custom HTML, paste the code from the panel and set the trigger to All Pages. Remember to publish the container.
3. Verify the installation
Visit your site once, then click Verify installation in the panel. If Meta has started receiving data, the card switches to Receiving data.
The first event can take a few minutes to arrive. If nothing shows up:
- Is the code on the published version of the site? A draft theme does not count.
- Is it on every page, or only the home page?
- Are you testing in a browser with an ad blocker enabled?
- Does the pixel ID match the one in the panel?
Cookie consent
If your site asks for cookie consent, the pixel should load only after the visitor accepts. Make sure your consent tool loads the pixel code after consent rather than on page load.
Conversion events
Once installed, page views are measured automatically. For purchases and form submissions, most e-commerce platforms send those events through their own integration. On a custom-built site those events have to be fired separately.