Ad Manager
Publishing managed through a campaign, ad set and ad hierarchy.
Ad Manager works with a three-layer hierarchy that mirrors Meta's own structure:
| Layer | Defines |
|---|---|
| Campaign | Objective |
| Ad Set | Budget, targeting and scheduling |
| Ad | Creative and copy |
Every layer supports preview; metrics such as spend, impressions and conversions are shown in a customisable view.
When a new ad is published, the system follows the campaign → ad set → ad order. Publishing uses the access granted by the connected ad account; for the scope of that authority, see Third-Party Platform Terms. For the checks that run before publishing, see Publishing.