Autopilot
The optimisation engine that watches live campaigns and produces scale, pause and refresh decisions.
Autopilot is a rule-based optimisation engine that continuously monitors campaigns already live and produces scale, pause or creative-refresh decisions based on performance. It operates at the campaign level and only runs on brands Adropic actively manages.
Decision types
| Decision | Triggered when |
|---|---|
| Scale | An ad set performing well has its budget increased |
| Pause | An underperforming or fatigued creative is stopped |
| Refresh | A new variant is proposed to replace a declining creative |
Autonomy level
Whether a decision applies directly depends on the brand's autonomy level:
| Level | Behaviour |
|---|---|
| Suggest | A decision is produced and queued for approval |
| Semi-autonomous | First publish is approved, later optimisations apply automatically |
| Autonomous | Changes within defined limits apply without approval |
See Approval queue for details.
Autopilot vs. Autonomous Ad Bots
Autopilot optimises an existing campaign. For the broader layer that markets a single creative end-to-end from scratch, see Autonomous Ad Bots.