Video production
Two separate production paths for realistic user videos and stylised animated ad videos.
Adropic offers two independent paths for video creative: realistic user videos (UGC) and stylised animated ad videos. They serve different purposes and are not interchangeable.
Which to choose
| Outcome wanted | Path |
|---|---|
| The feel of a real user endorsing the product | UGC videos |
| A stylised, narrative-driven, attention-grabbing video | Animation |
The video's aspect ratio (vertical, horizontal or square) is chosen at generation time on either path.