Target audience

Target audience profiles are structured definitions of a brand's real buyer segments. They're extracted automatically from website content and the product catalog, and can be edited by hand.

What a profile defines

• A demographic summary and areas of interest
• The core motivation and the problem being solved
• Objections that delay a purchase decision

Role in production

When generating a creative or video, you can choose which audience it addresses; the system produces an angle and tone matched to that audience's motivation. Brands with more than one segment can generate a separate creative set per segment for the same product.